Industry analysis of online dating
He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.Competition has grown along with the size of the industry.The segment of “Online Dating” is made up of online services that offer a platform on which its members can flirt, chat or fall in love. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?The industry has grown exponentially in many Western countries.